2025 K-Beauty Trend Analysis: What’s Behind the Surge in Skincare Demand?
In 2025, Korean skincare has become a global obsession. From double-cleansing routines to pore-tightening and collagen-infused formulas, beauty lovers across the world are searching for advanced solutions that deliver real results. The rise of TikTok, Instagram reels, and skincare influencers has driven massive traffic to select products that are now considered must-haves. Among the top trending products are the ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, PiQGoods® Bio-Collagen Real Deep Mask, and Mixsoon Collagen Cleansing Balm.
PiQGoods® Bio-Collagen Real Deep Mask
This collagen-rich face mask is designed to deliver hydration, skin-firming, and glow-enhancing effects. Developed for weekly skin repair, it targets dry, dull, or aging skin. The bio-collagen formula works deeply to stimulate skin elasticity and reduce fine lines, making it a top result in searches like “best Korean collagen mask 2025” and “real deep collagen mask reviews
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam
With its heartleaf extract and anti-inflammatory benefits, this cleanser is leading the search results for pore-cleansing products. Users love it for its gentle formula that deeply purifies while calming sensitive or acne-prone skin. It has gained traction on social media under hashtags like #ANUAcleanser and #GlassSkinRoutine, making it one of the most searched cleansers of the year
Mixsoon Collagen Cleansing Balm
A soft, lightweight balm that removes makeup, sunscreen, and impurities in one sweep. Enriched with fermented collagen and free from parabens or harsh chemicals, this balm has quickly climbed into the top ranks of Korean skincare searches. Beauty enthusiasts love its smooth texture and glowing results, often comparing it to luxury brand alternatives. Trending searches include “Mixsoon cleansing balm vs Heimish” and “best collagen cleansing balm 2025.”
“I try as much as possible to give you a great basic product and what comes out, I feel, is really amazing.”
These brands earn millions of dollars while selling pieces cheaply because of the sheer number of items they sell, no matter the cost or markup. And garment workers are undoubtedly being paid well below the minimum wage. In the documentary "The True Cost," author and journalist Lucy Siegle summed it up perfectly: ”Fast fashion isn’t free. Someone, somewhere is paying.”
